Let’s face it: being a B2B sales rep has never been easy. But in today’s environment – where buyers are more informed, more selective, and have higher expectations than ever – it’s never been harder. Sellers are expected to know their products inside and out, personalize every interaction, and navigate long, complex sales cycles with large buying committees. No pressure, right? Leaving your sellers to fend for themselves won’t cut it. Instead, you must provide them with the training, tools, content, and support they need to deliver outstanding experiences that win customers. A strong sales enablement strategy fromEnformion.com is key.…